Search Engine Optimization or SEO refers to ethical web practices that are implemented across a website or a webpage for achieving better search engine rankings for relevant keywords and phrases. Search Engine Optimization is a cost-effective marketing strategy that ensures quality traffic to your website, as 85% of users across the internet make use of major search engines to look for websites that should contain products, services or materials which they are looking for.
Search Engine Optimization involves thorough competitive analysis of your website. This involves design analysis, structural analysis, content analysis, keyword analysis and analysis of competitors$acute; websites. This is a detailed process which helps us to understand where your website stands today and how to achieve better search rankings.
Search Engines are the primary source of looking for required products and services over the internet with 85% of surfers relying on organic search results to reach their desired websites. You may have a brilliant site up there, and it may have all that what people are looking for, but if no one knows about your existence, it is as good as not having a website. Gone are the days when websites were just a source of information or online presence. Today, a website is a major marketing tool and a source of generating leads. It exposes your brand to a new marketing front that ensures better ROI.